| |
|
They say luck is a matter of being in the right place at the right time. So we look at marketing as being in as many of the right places we can, as much as possible. A simplistic view, but it boils down to that in the end.
|
| |
|
| |
|
Every facet of marketing, for the majority of projects we undertake, is carried out in-house. This not only simplifies the process and greatly reduces the costs, it also allows for a much faster completion to the process and to recognition of returns from efforts undertaken.
These facilities, combined with our graphic design and publishing capabilities, allow us to offer a full arsenal of effective marketing services, and reduce or eliminate costs for all marketing efforts when we partner with companies.
|
|
| |
|
|
We tried to find the best way to describe the scope of marketing projects we have undertaken in some simple paragraphs that telegraphs our capabilities. So here goes ...
Over the course of our business operations the least expensive single item we have marketed was $4.79. But, please don't quote us on that as somewhere back in the murky past may have been something cheaper.
Over the course of our business operations the most expensive single item we have been involved with marketing was in excess of $300,000,000. Now, that one we're sure of.
|
|
|
|
| |
|
| |
|
When working with a company on their wares, we look at every single factor and create the most effective package of marketing materials and actions precisely for them.. This is no meager boast, for in the past we have gone to whatever lengths have been needed to get product to people's attention, and in one recent project even created a whole magazine to laumch the industry with.
Combining our marketing excperience with this ability to create whatever media is needed, and thought best, the actions taking place are bound to be the most effective available.
|
|
|
|
| |
|
While others clamour to be at the top of search engines for their familiar products, we mostly are active bring things to people's attention. On some projects we have had to create initial market awareness because the vast majority of people didn't realize something existed.
|
|
|
|
| |
|
| |
|
An expansion to our yacht brokerage division was set up purely to market electric boats and yachts. At the time of its inception there was no other company doing this.
Initially we spent time mapping out the industry, finding 127 distinct builders worldwide who we then contacted directly.
We
contacted them all directly, let them
know what we were doing, how we would help benefit and grow the industry. And sent an invite to stay in touch.
In our next step we approached them with a
brochure, stating exactly how we could be of service to them in marketing and selling their craft. A standard brochure was utilized in this step, with each one custom designed to the particular builder.
We have just finished work on a magazine for the industry, and sales and recognition grow with each communication.
|
|
|
|
| |
|
One glamourous project grew in scope immediately after beginning work and has become a perfect example of the toll-on effect of good marketing materials, and dedication to quality and entertainment of a potential client.
|
|
|
|
| |
|
| |
|
We recently started one project that has caused growth in various ways, the promotion of the SW-51 Mustang, a 71% scale recreation of the original World War II fighter plane. Originally just slated to appear in an editorial in one of our magazines, the project grew to where we are now designing a complete suite of media for the aircraft and carrying out a full marketing campaign.
In working on this we have been approached by similar companies to promote their products within our publications, which has also led to talks about producing a variety of further publications for several enthusiast groups.
This is one example of the true power of marketing while having the right tools in hand to get messaging out, which is a massive part of the success we see with our work in these high end product projects.
|
|
|
|
| |
|
In amongst the larger, more glamourous projects we carry out are multiple simpler ones where we can easily solve an issue, causing growth in unexpected ways. Often, this involves simply utilizing all capabilities of a company.
|
|
|
|
| |
|
| |
|
One perfect example was a gent who had used us to create his business plan for a forensic cleaning company, and then gone on to have us create his website and marketing materials. He called us a few months after start up, reported things were going well but it was taking time to build up longer term municipal contracts and he wanted to fill open time but without delving into less lucrative traditional cleaning services.
Assessing his assets and capabilities, we rendered our recommendation: He was a younger guy, and he had a medium sized van. We outlined a plan with a $5 per week marketing budget wherein he advertised on Craigslist in Services, and free on Facebook for local communities, for smaller to medium item delivery and smaller moving projects at short notice. Within two weeks we got a call from him, laughing about the fact he may get out of cleaning. Apparently it was a perfect, revenue creating short term fix, and he'd never had so much cash on hand..
|
|
|
|
| |
|
|
Call or e-mail, let us know of anything you'd like to see if we can work with you on. Or, stop by the offices for a coffee or wine.
|
|
|
3290 St. Croix Trail S.
Afton, Minnesota 55001
+1 612.840.1754
|
|
|
|
